BRAND DESIGN
An Elephant In The Room
Designed in 2015 and still in use today, the rebrand was undertaken during my tenure as Creative Director for Sydney Advertising and Design agency, New Republique. Involving the creation of a full suite of assets including a new logo, brand guidelines, stationary and business cards, the design flipped what could be seen as a contentious name into something that celebrated the name’s origins and the positive, playful attitude of the staff and management.